Still, it was the latest example of the pressure the association is under to finally abandon “amateurism” — the N.C.A.A.’s long-held dogma that prevents college athletes from being paid. But that’s an ad hoc system, organized largely by supporters of the athletic department, that allows some athletes to bring in millions while others make nothing. It’s not the same as universities paying athletes they employ. The suit alleges that college athletes have been illegally deprived of any payment for having their names, images and likenesses used in promotional broadcasting that have earned millions for big athletic conferences like the Big Ten. remains stubbornly resistant to settling the antitrust cases against it, the prospect of paying billions in damages might finally bring the organization to the table.

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Persons: ” Jay Bilas, you’ve, ” “, ”, Bilas, It’s, Jeffrey Kessler, Kessler Organizations: ESPN, National Collegiate Athletic Association, Dartmouth College men’s